Peter Heimerman CMFC®
My role at Straight Arrow Financial Group is to help uncover the needs of new and existing clients. By asking the right questions and trying to understand why people make certain decisions helps me guide them to a fulfilling future. Once I am confident in my understanding of a client need, I utilize a strong team of professionals to help support that need.
I started my business over 20 years ago with a love for people and problem solving. By working hard and building a strong team around our client’s needs, I help Straight Arrow Financial Group grow to become a successful financial firm.
I have been married to my wife, Kari, for 18 years and have three children whose sports and activities occupy most of my time away from the office. When I am not busy with my family’s active schedule, I prefer to be outdoors. Bow hunting, in particular, is a passion of mine. There is calmness that only nature and a tree stand can provide. I am thrilled to be introducing my daughter and two sons to this passion.
I look forward to you joining our family at Straight Arrow and hearing your story!
Elizabeth Fox
I am a Client Service Specialist at Straight Arrow Financial Group. I play an active role in streamlining business operations, resolving problems and most importantly, ensuring your needs are consistently met. I work with our clients who are transitioning from employer group health insurance to individual health insurance - both Medicare and health care options before Medicare. Having someone with an understanding of health care can bring peace of mind to retirees and I strive to make it as painless as possible for you.
After spending some time at home to raise children, I have been in the industry since August of 2012. I have a Bachelor of Science in Business Administration with an emphasis in Finance and Marketing from Marquette University. In 2013, I completed my Series 7 License (held through LPL), Series 66 license (held through Independent Advisor Alliance) and Life, Health & Variable Insurance Agent license.
I live in Brookfield with my family. I may be known as the mother of the office, which is just fine with me since my youngest is now away at college. Away from the office, I enjoy walking my dog, cooking, and spending time with family and friends.
I am grateful we get to work with people who become our friends and family just like you. It is my privilege to walk with you on life’s journey; finding ways to do more of what you love and less of what you don’t love.
Nicholas Wendt CFP®
I am a Wealth Advisor and CFP® here at Straight Arrow Financial Group. As we all know, the only guarantee in life is change. Through wholistic financial planning, my job is to help you put that plan in place so that you can work towards your financial goals no matter what life may throw at you.
Before becoming a part of the Straight Arrow team in January 2014, I spent a short stint at GE Healthcare after graduating college. In 2018, I earned my CERTIFIED FINANCIAL PLANNER™ certification and took on the role of Wealth Advisor. I also spearhead the Enhanced Trading tool which more effectively aids us in our portfolio construction and implementation.
I graduated from the University of Wisconsin-Milwaukee with a major in Finance and minor in Economics. I stay actively involved with my high school wrestling team where I have been a coach since 2008. When I am not in the office you can either find me on the golf course in the summer, or when the temperatures begin to drop, out in the woods hunting.
While I got into the industry because of my interest in investing, I quickly learned that it is the relationships created that make this such a rewarding career. I look forward to helping you make your financial and personal goals a reality.
Sarah Kozlowski
I am a Client Services Specialist at Straight Arrow Financial Group that oversees the flow of our client operations. From ensuring a smooth client onboarding experience, to running an efficient flow of client operations and account logistics, it’s my goal to create a seamless interaction for our clients through our systems and technology. I also enjoy developing a few of our client appreciation events that we host each year.
Before joining Straight Arrow Financial Group, I worked for OneAmerica servicing employer-sponsored plan employees and their retirement accounts for several years. I currently hold a Series 7 license (held through LPL), a Series 66 license (held through Independent Advisor Alliance) and a Life, Health & Variable Insurance Agent license.
I have two daughters that I enjoy watching play basketball and volleyball who also participate in Tae Kwon Do with me. I try to golf a couple times a year in hopes that one day I’ll make it big. I also enjoy hiking, being out on the water, bonfires, and summer weather.
Since joining Straight Arrow Financial Group, I have learned so much about the industry. It has allowed me the opportunity to grow individually and professionally and service such great people. It’s my pleasure to be a part of team whose ambition is to witness our clients succeed.
Jen Pagelsdorf
As a Client Service Specialist here at Straight Arrow Financial Group, I have the privilege of getting to know our clients and continually strive to make their experience as special as they are to us. I understand the importance of feeling welcome, comfortable and respected when discussing your financial goals as I not only work here, I am also a client.
I pride myself on providing sincere, friendly & personalized client services and specialize in the organization & streamlining of business processes to make sure that your needs will be consistently met.
I live in the Richfield area with my husband. Spending time with my family is my favorite past time but, when I am not with family, you can usually find me in the kitchen baking up something sweet, in the yard gardening, dabbling with one of my other hobbies or dreaming up a “project” for my husband. He really likes that!
I can't wait to meet you and welcome you to the Straight Arrow family!
Mike Fochs CPA, CGMA®
I am the Client Data Specialist here at Straight Arrow Financial Group. My role is to review our client’s overall financial picture and use my accounting background to assist our advisors in determining advantageous income strategies for each client as it pertains to their situation.
Prior to coming to Straight Arrow, I worked for WEC Energy Group, Inc. My background includes accounting for WEC’s benefit and incentive plans, long term forecasting and other corporate accounting responsibilities. I earned both my bachelors and master’s degrees at UW-Whitewater. I am a Certified Public Accountant (CPA) and I hold the CGMA designation.
I am married and have 3 children. My kids are involved in several activities such as, dance, soccer, and basketball. We are members of the Wisconsin Chapter Model A Ford Club of America and are (of course) Packer fans! We enjoy watching the games especially when we can attend a game in person at Lambeau field.
I look forward to the opportunity to work with you.
Quinn Hoopman CFP®
I am currently a Client Service Specialist at Straight Arrow Financial Group. I am working towards my CERTIFIED FINANCIAL PLANNER™ certification while developing into a Wealth Advisor. In the meantime, I am learning the business by shadowing Pete & Nick while gaining knowledge from each member of the team and how they contribute to the workflow of the business.
I graduated in December of 2022 from Concordia University Wisconsin with my Bachelor of Science in Finance. I was a student athlete, wrestling throughout my college career, and now I enjoy giving back to the sport by coaching at the middle and high school levels. Now that my competitive wrestling career has ended, I am on the search for some new hobbies and interests.
I chose this industry because I wanted a career where I could make a positive impact in the lives of others. After spending the summer of 2022 as an intern at Straight Arrow, I realized that this is a great place to start my vocation.
I am excited to begin my career and to have the opportunity to build relationships with you all!